Whether you’re a seasoned content marketer or a small-business owner trying to get a piece of the action, this articles has some very intuitive takeaways. Bare in mind the market for content aggregation and automation is quite immature, and this list may look much different in a few months.
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What Makes A Successful Content Curator
1) Content Curation Should Be Personal
The beauty of Next Draft is the personal touch and context Dave Pell gives to each story. If I wanted a bunch of browsable links, I’d go to an aggregator like popurls.com or AllTop. And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along….
2) Content Curation Should Build Value
Smart brands understand that value isn’t just measured in dollars and cents. Value can also be measured in time or information. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed.
Your customers have demands on their time and can’t possibly keep up with all the latest news in their industry. But they want to. And helping solve this problem through content curation presents a huge opportunity for brands to build a relationship with their audience…..
3) Content Curation Should Offset Promotional Content
Customers grow tired of brands ceaselessly promoting their own wares. Which is why today’s progressive brands think beyond products or features. Successful brands understand that the relationship customers have with brands today transcends the product itself. A product may initially attract you to a specific brand, but it’s what the brand offers after the purchase that will keep you around (and make you a fan)…
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